Connect Clients to Your
Company’s Products in Business Marketing
Without customers to buy a company’s products there, essentially, is no
company. In order for the connection to take place, companies must get
to know their consumer base by learning how to keep those consumers
satisfied and figuring out at what prices products should be marketed.
The necessity to translate customer’s needs into sales lies in the
communication of a company’s marketing strategy, which is taken care of
by the Business – Marketing field.
A
career in Marketing is a very popular choice. In fact, almost a third
of all North Americans are employed in marketing-related positions.
Employment is found in virtually all areas of business including: the
high-tech sector, government, not-for-profit organizations, financial
services, food and beverage, electronics and more. Marketing is
conducted at several levels, which is why there are varying positions,
including: market research (which starts the marketing process), brand
management, advertising, promotions, public relations, customer service
and product support reps, merchandising assistance, and even sales. As
you can see, each role is essential to the marketing of a company and
its products.
Although a marketing degree is a great credential
to have when entering the field, you can now obtain a marketing
diploma, which essentially serves the same purpose. Centennial College
has a variety of marketing programs, including Business – Marketing.
This undertaking is completed in two years and combines the business
and marketing skills you need to be employable.
You will begin
by learning the basics of business (such as accounting, operations,
organizational behaviour and international business), which serve as an
important foundation for the marketing courses that follow. Please note
that all four semesters of this marketing program are identical to the
first four semesters of Centennial College’s
three-year, six-semester program. This permits graduates of this
program to benefit from a seamless transition into the three-year
Marketing program, should they wish to continue with a more in-depth
study of marketing. In addition to the business courses studied in this
undertaking, marketing courses include Principles of Marketing,
Practical Applications in Marketing and Marketing Communications.
Within the courses, students encounter guest lectures, presentations,
projects and computer simulations. The program also includes all key
competencies such as creative, practical, decision-making and
persuasive communications.
If you’re interested in applying for the Business — Marketing
program at Centennial College, you must present at minimum an Ontario
Secondary School Diploma (OSSD) or equivalent or be 19 years of age or
older. Compulsory English 12C or U and Math11C, M, or U or 12C or U
credit or skills assessment, or equivalent are also required. However,
possession of minimum admission requirements does not guarantee
admission to the program.
