Centennial College Combines Media Design with Engineering for an Exciting New Program
If you’re a person who often thinks of the future and images a place
that’s exciting and innovative, you don’t have to wait for the present
to catch up. In the field of Media Engineering Design Integration
(MEDI), robotics technology, the power of mobile Internet and 3D
cinematic storytelling are combined with the next generation of media
and entertainment experiences. Professionals in this industry are in
high demand by media technology developers, media publishers and media
producers. Alongside these professionals, Media Engineering Design Integration
experts work as: Mobile Communications Applications Developers (they
create all those cool apps on your iphone), Interactive Technician
Producers (in museum and instructional design), Project Managers (in
the production of digital media), User Experience Designers (in
consumer electronics) and Producers (with Digital Signage Networks).
Centennial
College offers a very unique Media Engineering Design Integration
program, which is a joint collaboration with the college’s School of
Communications, Media and Design and School of Engineering, Technology
and Applied Science. It is also the first media studies course of its
sort! As this is a Graduate Certificate program, students are expected
to submit an official transcript that demonstrates proof of successful
completion of a post-secondary diploma or degree program. In addition,
there are also non-academic requirements such as a program information
session or portfolio review. Please note that Centennial will consider
people presenting a partial post-secondary education (eight college or
university credits) in media production or engineering technology.
Also,
because there will be two diverse groups of students applying, they
must be integrated. To bring the groups of engineering technology and
media design professionals to a level of equivalence, students will be
expected to qualify for advanced standing in two courses in their
respective disciplines in the first semester.
The media education that students receive in this Centennial College
program is centered on the design, development and production of
innovative products and interactive environments. Therefore, the goal
is to create a balance between engineering and design where students
are able to lead collaborative teams of technologists and media
producers in the creation of new applications and products for the
media marketplace. These products and applications include: wireless
devices, interactive museum and retail installations, digital signage
systems and networks and much more.
Through project-based
training, students begin to understand the challenges of media design.
Their analytical and decision-making skills are also enhanced, as
learning occurs through lectures and laboratory experience. Media studies courses
include topics such as introduction to media engineering, video
production and sound design, media electronics, the marketing cycle,
content management and much more. In addition, laboratory practice with
PLCs, robotics, sensors, electronics and network technology is a key
component. Lastly, there is a 15-week field placement that puts
students into industry settings (i.e. media technology companies,
interactive design firms or media publishers) to apply the theory and
knowledge they gained in the classroom.
